The team at S2 Research was recently joined by a new member, Eric! Eric is an intern with our team, and after working with us for a few months, we asked him to share his experiences in a new blog article. Take a moment to hear what it’s like to work for a market research partner like S2 Research in these true confessions from a market research intern!
Read MoreInterviews
How to Tackle DIY Research in Your Agency
If you haven’t had a chance to listen to the Build a Better Agency Podcast, you’re going to want to check this out! Drew McLellan has been helping marketing, advertising and public relations firms build stronger, better businesses for more than 30 years. He now runs one of my favorite podcasts for our industry, and that’s why I was absolutely honored when he asked if I’d come on the show to talk DIY Research for Agencies!
Read MoreStrengthen Your Marketing With Buyer Personas
If you don’t listen to the SUMMIT Podcast yet, you’re definitely missing out on some incredible content! Hosted by marketing expert and CEO of Hamer Marketing Group Kyle Hamer, the show gives an inside look at all things marketing and sales. Kyle and I met a few weeks ago to touch base, and immediately had a great conversation about Buyer Personas. Wanting to take that conversation to his audience, we connected again and had an absolutely brilliant chat about what marketers and businesses can do right now to start writing, and using, buyer personas in their marketing plans today.
Read MoreHow to Measure Customer Experience to Make Your Marketing Better
I’ve always been a fan of measuring customer experience. The concept makes sense - we’re measuring the entire process behind the hows and whys of why people are doing business with us. When Paula Y reached out to talk about The Scrappy Entrepreneur Podcast, we quickly worked into a really great discussion about the importance of customer experience market research within the worlds of marketing and business. You’re going to dig it!
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Market Research and Business Growth on the Everyday Business Problems Podcast
I got a chance to connect with Dave Crysler with The Crysler Club on his podcast, Everyday Business Problems. We talked about market research, marketing, growing businesses, and dealing with those projects amid the Coronavirus. Take a listen, and be sure to let me know what you think!
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Discussing The Future of Buyer Personas
The Research Business DAILY Report is one of my favorite resources for information on market research. Everything from insights to ideas to interesting happenings in this industry, it shows up on Bob Lederer’s program. That’s why I was honored when Bob reached out to me a few weeks ago to discuss the two-month-long How to Write a Buyer Persona project I just wrapped up.
Read MoreTalking Creativity and Market Research with Alex Raffi
Creative Director Alex Raffi invited me this week to an interview on his show, Creative Courage, and we ended up having an awesome conversation! If you’ve followed my blog for a while, you know that I believe the link between research and creativity is huge, and that’s exactly what we got to talk about in this incredible interview.
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Corona Virus and Marketing in the New Era (Video Interview)
Wow, what a big few weeks. Everyone’s talking about the Corona Virus, and how it’s going to impact the world of marketing. Just the other day I got a chance to participate in a fun roundup about email marketing campaign ideas in this world of tomorrow, and I was also asked to do an interview on the Research Business Daily Report podcast about my article on Corona Virus Marketing from a few weeks ago.
Give the video a watch if you get a chance, and be sure to let me know your thoughts!
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Moldy Whoppers and Corona Beers - Talking Marketing on the Marketing Schmarketing Podcast
Some of the board members from the American Marketing Association Las Vegas got together for another episode of the Marketing Schmarketing Podcast, to talk about some of the weird things happening in the world of marketing right now. From moldy Whoppers to big world changes from the Corona Virus, you won’t want to miss this great conversation from some crazy crazy marketing folks.
Read MoreTalking Market Research and Marketing for Agencies and Brands with Bob Lederer on the Research Business Daily Report
A few weeks ago I published a short article for marketers about why they deserve to have access to market research, and a few weeks after that, Bob from the Research Business Daily Report reached out to see if we could discuss the article on his show.
It turned into a really fun interview, and it gave me a great chance to share some important information about market research and how it impacts so many marketers the world over.
Read MoreTalking Market Research on the Research Business Daily Report
If you like market research and you haven’t checked out the Research Business Daily Report, then you’re definitely missing out. I got a chance to talk with Bob about the challenges and opportunities that marketers face in the world of market research. Be sure to give it a watch!
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