S2 Research in the News.
Reporters: Click here to contact me. I’m available to comment on marketing and market research related topics.
The 2020 market research survival guide (SurveyMonkey)
I had the opportunity to contribute to SurveyMonkey’s 2020 Market Research Survival Guide. Click here to give it a read.
Biggest Lessons Small Business Owners Learned from the COVID-19 Pandemic (Carol Roth; Jul. 14, 2020)
My biggest lesson from this madness is we're not going back, and hitting 'pause' until we do is a mistake. Click here to read the full article.
Result-Oriented Email Marketing Tips (iFour; Jul. 13, 2020)
A great tip I have for email marketing is to consider how you can be 'real' with the person you're speaking to, especially if it's a cold email. Click here to read the full article.
Two in Five Marketers Are Not Ready for Life to Return to Normal, According to New Survey From S2 Research (Nevada Business Magazine; Jun. 22, 2020)
Henderson-based S2 Research, a market research partner for agency and marketing teams, published today a new survey report that sheds light on how professional marketers nationwide are viewing the impacts of the Coronavirus. Click here to read the full press release.
Marketing Tips for Small Businesses as Stay-at-home Orders Start Easing (Business Unplugged; Jun. 16, 2020)
My best tip is to talk to your customers. Conduct an email survey, ask questions on social media, or spend five minutes speaking with customers in person whenever possible. Click here to read the whole article.
6 PR strategies to help your brand through the COVID-19 pandemic (My Tech Manager; Jun. 6, 2020)
Matt Seltzer, Market Research and Strategy Consultant at S2 Research elaborates, “The political climate is also going to polarize audiences, which means PR pros need to either jump on hot-topic bandwagons, or provide something that contrasts completely from the overall feel of the media.” Click here to read the whole article.
Marketing Tips for Arts and Entertainment Brands From 14 Industry Leaders (Hearst Bay Area; May 11, 2020)
"My one piece of advice right now for brands in the arts and entertainment is to find ways to inspire your audience to be creative in their homes. Brands in the arts are the 'experts' in these areas - there is a real opportunity there. Produce content and reach out to your customers with ideas they can do to bring your brand into their home in a way that doesn't just involve them staring at a TV." Click here to read the whole article.
Marketers See Usefulness of Research Tactics, but Lag in Self-Reported Skill Sets (MarketingCharts; May 8, 2020)
Nine in 10 (91%) marketers consider market research to be beneficial to marketing, but that doesn’t mean all marketers feel that they are good at executing research practices. A recent report from S2 Research finds that one-third (34%) consider themselves unskilled when it comes the practice. Click here to read the whole article.
6 PR strategies to help your brand through the COVID-19 pandemic (Ragan’s PR Daily; Apr. 24, 2020)
Matt Seltzer, Market Research and Strategy Consultant at S2 Research elaborates, “The political climate is also going to polarize audiences, which means PR pros need to either jump on hot-topic bandwagons, or provide something that contrasts completely from the overall feel of the media. If it’s sad, angry news, pitch something that fits into that narrative, or something tremendously more uplifting.” Click here to read the whole article.
150+ Marketers to Follow (Rubicly; Apr. 23, 2020)
Matt has spent the last 15 years conducting complex market research and creating award-winning marketing campaigns for brands and agencies. Experienced in both disciplines, he now serves as a market research partner for ad agencies and in-house marketing teams, filling the need for effective market research insights for marketers. Click here to read the whole article.
New marketing-industry insights published in ‘Survey of Marketers’ research report from S2 Research (Nevada Business Magazine; Apr. 20, 2020)
HENDERSON, Nev. – Market research partner S2 Research today published a new insights report that reveals several important data-points about the advertising, marketing and public relations industries. Click here to read the full press release.
Why Some Ads are Fan Favorites (Marpipe; Apr. 17, 2020)
"My favorite ad of all time is the Visit Las Vegas Champion :30 spot. I'm biased because I actually worked for the Las Vegas visitors authority for a time, but this was a favorite before those days, and I base that on the fact that it's the ad I've shared more times than any other.” Click here to read the whole article.
Expert Tips for Small Business Marketing during tough times (Maroon Oak; Apr. 16, 2020)
Matt Seltzer, Market Research & Strategy Consultant, says, “I do a lot of content creation in my marketing approach, and I’ve really stepped up that game now. I’ve written new articles on my blog with marketing ideas in the intra and post-Corona world.” Click here to read the whole article.
Survey Results Show The Sudden & Severe Impacts That COVID-19 Has Had On Businesses (DataBox; Apr. 2, 2020)
Matt Seltzer of S2 Research as well, as seen “all of my in-person meetings have become virtual.” The changes have given Seltzer an opportunity to communicate on the impact. “I’m publishing an article today with my thoughts on next steps for clients.” Click here to read the whole article.
Best Healthcare Marketing Advice: 22 Experts Weigh In (Hearst Bay Area Media Group; Mar. 25, 2020)
"You have to really 'know' your patients, like who they are and what's important to them, if your goal is to create a practice that makes people consistently want to come back to you for help." Click here to read the whole article.
Matt Seltzer with S2 Research Publishes White Paper to Help Marketers Utilize Market Research (Nevada Business Magazine; Mar. 4, 2020)
Matt Seltzer with S2 Research, a market research consultancy that partners with marketing agencies and brands, has published a new white paper, Translating Market Research into a Language for Marketers. The free 10-page report is designed to help marketers and market researchers alike better communicate and utilize market research insights in their strategic marketing development. Click here to read the whole article.
Marketers Better Appreciate 4 Unique MR Skills (Research Business Daily Report; Mar. 2, 2020)
Today on RBDR: It’s no secret that numerous marketers don’t have or make limited or no use of market research or their MR departments. S2 Research’s Matt Seltzer detailed for RBDR four unique market research contributions to marketing success. Click here to watch the interview.
How to Set Long-Term Marketing Goals - And Actually Hit Them (DataBox; Feb. 11, 2020)
Matt Seltzer of S2 Research echoes this: “When setting a long-term marketing goal, you need to be sure that the metric(s) you’re going to measure are the ones that truly matter to your organization. If your organization cares about sales volume, then the marketing goal should be based on sales volume, not leads. Leads, in this case, would be a sub-goal for a team that’s broken into short-term goals.” Click here to read the whole article.
“5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image” with Matt Seltzer of S2 Research (Authority Magazine; Feb. 7, 2020)
As part of our series about “Brand Makeovers” I had the pleasure to interview Matt Seltzer, the owner of S2 Research, a market research and strategy consulting firm located in Las Vegas. A life-long marketer, Matt’s overseen research and marketing projects at ad agencies and brands across industries like travel and tourism, hospitality, services, education and real estate. Click here to read the whole article.
How to Create SMART Marketing Goals That Your Team Will Actually Hit (DataBox; Feb. 6, 2020)
Matt Seltzer of S2 Research thinks that the R is “probably the most important part. It needs to be something that truly can be achieved, Realistically. Make it challenging, sure, you want that to motivate your team. But the moment it is deemed impossible, you’ll have lost everyone.” Click here to read the whole article.
9 Feedback Questions to Ask Your Customers (JotForm; Jan. 14, 2020)
“Customer feedback is a great way to gain marketing intelligence, and these questions work to address the marketing life cycle of your customers,” says Seltzer. He explains that the first question addresses the customer’s need state, which you can capitalize on for future marketing efforts. Click here to read the whole article.
Why Marketers Don’t Do Their Research (Research Business Daily Report; Dec. 16, 2019)
Matt got to talk with Bob Lederer about the current state of market research in marketing. Click here to see the full discussion.
Market Research and Strategy Firm S2 Research Publishes Research Guide for Marketers (Nevada Business Magazine; Dec. 3, 2019)
Las Vegas-based market research and marketing strategy firm S2 Research has published ‘Six Simple Market Research Strategies for Marketing Planning.’ The free report, written with marketers in mind, details several turnkey research tactics, each designed to help marketing strategists create more effective marketing plans for 2020. Click here to read the whole article.
12 Entrepreneurs Explain How They Are Closing Out The Year (CEO Blog Nation; Dec. 1, 2019)
As I close out my year I view my business the same way I’d advise my clients: it’s time to plan for 2020. Each day for the remainder of the year I’ve devoted a portion of time toward developing a comprehensive month-by-month marketing plan covering public relations, digital marketing, social media, in-person networking, sales and more. Click here to read the whole article.
7 TED Talks That Anyone Interested in Public Relations Should Watch (MEDIUM.COM; Nov. 29, 2019)
I’m a lover of brilliant beautiful writing, especially when it comes to PR. To that point, back when I was teaching college marketing, I always made sure my classes watched this video from Jean Tang. Click here to read the full article.
Pop Quiz, Monday with Matt Seltzer, Founder of S2 Research (Medium.com; Nov. 19, 2019)
I’m the founder of S2 Research, a Las Vegas-based market research and strategy firm. We work with ad agencies and marketing teams by conducting market research for them and translating it back into something they can really use. Click here to read the full article.
Talking Buyer Personas on the AMA Podcast (Marketing Schmarketing - American Marketing Association Las Vegas Podcast; Oct. 15, 2019)
Matt got to talk about Buyer Personas on the AMA Las Vegas podcast. Click here to hear the full discussion.