buyer persona
The S2 Research Marketing Agency and Client Goals, Objectives and KPIs survey measured how both clients and communications firms feel about marketing measurement in 2021. The survey revealed several insights that, when employed in a marketing agency setting, can help those teams attract and retain more clients, and produce more meaningful marketing (as valued by the clients) as a result.
Read MoreIf you don’t listen to the SUMMIT Podcast yet, you’re definitely missing out on some incredible content! Hosted by marketing expert and CEO of Hamer Marketing Group Kyle Hamer, the show gives an inside look at all things marketing and sales. Kyle and I met a few weeks ago to touch base, and immediately had a great conversation about Buyer Personas. Wanting to take that conversation to his audience, we connected again and had an absolutely brilliant chat about what marketers and businesses can do right now to start writing, and using, buyer personas in their marketing plans today.
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The Research Business DAILY Report is one of my favorite resources for information on market research. Everything from insights to ideas to interesting happenings in this industry, it shows up on Bob Lederer’s program. That’s why I was honored when Bob reached out to me a few weeks ago to discuss the two-month-long How to Write a Buyer Persona project I just wrapped up.
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Writing a buyer persona can be intimidating, especially now that the world has gone fruitloops. To help marketers counter that challenge, I’ve written a step-by-step process to writing buyer personas using survey data. Why surveys? Well, now is a bizarre time in the world, and surveys are a great way to work your way around the clutter to discover the right insights. Follow along, and be sure to download the free companion Sample Buyer Persona too
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