The Research Business DAILY Report is one of my favorite resources for information on market research. Everything from insights to ideas to interesting happenings in this industry, it shows up on Bob Lederer’s program. That’s why I was honored when Bob reached out to me a few weeks ago to discuss the two-month-long How to Write a Buyer Persona project I just wrapped up.
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Corona Virus and Marketing in the New Era (Video Interview)
Wow, what a big few weeks. Everyone’s talking about the Corona Virus, and how it’s going to impact the world of marketing. Just the other day I got a chance to participate in a fun roundup about email marketing campaign ideas in this world of tomorrow, and I was also asked to do an interview on the Research Business Daily Report podcast about my article on Corona Virus Marketing from a few weeks ago.
Give the video a watch if you get a chance, and be sure to let me know your thoughts!
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Moldy Whoppers and Corona Beers - Talking Marketing on the Marketing Schmarketing Podcast
Some of the board members from the American Marketing Association Las Vegas got together for another episode of the Marketing Schmarketing Podcast, to talk about some of the weird things happening in the world of marketing right now. From moldy Whoppers to big world changes from the Corona Virus, you won’t want to miss this great conversation from some crazy crazy marketing folks.
Read MoreTalking Market Research on the Research Business Daily Report
If you like market research and you haven’t checked out the Research Business Daily Report, then you’re definitely missing out. I got a chance to talk with Bob about the challenges and opportunities that marketers face in the world of market research. Be sure to give it a watch!
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