I’ve always been a fan of measuring customer experience. The concept makes sense - we’re measuring the entire process behind the hows and whys of why people are doing business with us. When Paula Y reached out to talk about The Scrappy Entrepreneur Podcast, we quickly worked into a really great discussion about the importance of customer experience market research within the worlds of marketing and business. You’re going to dig it!
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How to do Market Research – A 5-Step Process for Marketers
How to do Market Research for Marketing in 5 Simple Steps:
Step 1 – Decide what you want to know.
Step 2 – Use the best methodology to gather the best information.
Step 3 – Combine the information and decipher what it means.
Step 4 – Remove anything that doesn’t provide marketing value.
Step 5 – Create action from your insights.
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