Buyer Personas.
The inspirational true story about your audience.
There’s a reason so many marketing masters are preaching the importance of establishing buyer personas. It’s because they are proving incredibly powerful in modern marketing settings at keeping your marketing team laser-focused on the person that matters most to your marketing: your customer.
Know their story.
Buyer personas are the story behind your audience segments. It answers questions and helps paint a picture of who your marketing is truly trying to reach. And it takes that information and shares it back in a way that’s deeper and more engaging than traditional stats and facts.
Who is this person? What is their name?
How do they think and feel? What’s important to them?
Why are they interested in my product or service?
A buyer persona is the difference between ‘young-adult farmers seeking intergalactic adventure’ and ‘Luke Skywalker.’
If you had to tell a story about your audience, what would it say?
Map their journey.
Why is your audience in the market for your product or service? How do they get from ‘awareness’ to ‘action’, and how do you help them along that journey? Using market research information, we’re able to discern these paths to purchase, so you can better understand how to insert your message into the life and goals of your marketing audience.
Public relations and market research seem to be completely different at first. Public relations deals with maintaining a favorable company image, while market research involves gathering data to gain insights for better marketing. But, what if I told you that public relations and market research actually go hand-in-hand?