Last week, Matt got the chance to speak at the American Advertising Federation’s Western Region Conference in Las Vegas. AAF is a national organization dedicated to connecting advertising professionals, and Matt provided some insights to the table.
At the conference, he discussed the importance of market research to not only marketing, but to advertising as well. Knowing your audience through market research gives you a tactical advantage, allowing you to tailor your advertising and make it more attractive.
Be sure to check it out! You don’t want to miss any insights!