Talking Buyer Personas on the American Marketing Association Las Vegas Podcast

Last week, I had the chance to participate on the American Marketing Association Las Vegas’ Podcast alongside Stormie Andrews of Yokel Local to talk about Buyer Personas. I always love the opportunity to talk smarter marketing with other great marketers, and this conversation was definitely one of those moments. Give the video a watch, and send me an email at Matt@S2Research.com to let me know what you think!