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Source: Content Marketing Institute and Optimonster

What is content marketing?

Content marketing focuses on creating valuable, relevant information that attracts and retains your audience. From blog articles to white papers, content impacts everything from your clients’ Google rankings to their thought leadership status.

Great content begins with great research.

No matter the content, the best marketing always begin with research. From the keyword research that impacts your SEO rankings, to secondary research that combines into thought-leadership journal articles, it all starts with gathering and understanding the right information.